BRICKS / BRANDING
Le DépôtMDMADE

Fragrance / Two creative directions

Le Dépôt

Engineered beautifully

Le Dépôt approaches fragrance through precision. Inspired by the language of laboratories, archives and early pharmaceutical labels.

ScientificPreciseEngineeredPremium
Le Dépôt brand presentation

01 / IDENTITY

A mark, in every form.

The identity, its variations and the space around it.

Primary logo
Reversed logo
Compact lockup
Stacked lockup
Short mark

02 / COLORS

The brand, in color.

Screen colors extracted from the original artwork. Select a swatch to copy its HEX value.

03 / TYPOGRAPHY

Words with character.

Try the typeface and explore the brand’s typographic hierarchy.

Chivo Mono

Composed with intention.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

DISPLAY LETTERING

Professor

04 / APPLICATIONS

The brand, out in the world.

Fragrance, packaging and the visual language around the product.

Iris and Le Dépôt silver fragrance
Fragrance composition
Stacked brand lockup
Pink iris flower
Botanical reference
Silver fragrance bottles on a serving tray
Product presentation
Le Dépôt silver collection on tiled display
The silver collection
The Scent Archive
Fragrance raw materials in glass tubes
Raw materials
Le Dépôt silver bottle with original label artwork
Engineered beautifully
Le Dépôt presentation box
Presentation box
Le Dépôt embossed box
Embossed packaging

05 / FILES

Take the guidelines with you.

Le Dépôt / Original guidelines35 pages · PDF · 7.1 MBDownload PDF ↓